The Maroondah Singers now have a new and exciting web site courtesy of Frank, the Mobile Web Consultant, and Miriam Ford-Costa (with the help of husband Michael Costa). It went live in late January 2014 after some 12 months of gestation.
Miriam and Frank worked hard to make the site more engaging and dynamic in order to attract a greater number of visitors to the site. It must be working as in the two months it has been up we have had 1800 visitors to the site – this is good! We have also had many enquiries about joining the choir which we hope, in time, will lead to new members especially younger singers and tenors (please) to join us. Miriam’s enthusiasm, stimulated by a suggestion from Frank, lead to her creating 5 short video stories of the choir, two of which are up on the site at present. The others will be posted on our new YouTube channel – watch this space!
Miriam and Michael filmed interviews with willing members and then created the stories by taking selected snippets of footage from both the interviews and from our previous 2012 and 2013 annual concerts to give the web site visitor an authentic and engaging experience of who we are, and why being in the Maroondah Singers community choir matters. This will not only be useful to anyone searching for a choir to join but will also promote the choir as one to engage for concerts. We will be posting some testimonials soon from our audience members about their enjoyment of our concerts as further encouragement for engagements.
The increased cost for this improved service to the choir will be covered by just one member joining. The choice of Frank as web master has provided many benefits for the choir, not only due to the particular skill set he has, but also because of his generosity – he does lots of tweaking in the background which he passes onto us free of charge. Frank is particularly skilled at knowing what Google looks for and therefore how we can best influence our listing. This has resulted in us coming up on the first page listing when one googles Community Choirs. The site is updated regularly and Miriam has said she will also be happy to update our Face book page that Nick Hansen kindly created for us as our publicity officer – we just need input from members. Just this week our News and Information Blog started with three posts over the last few days.